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 NTDC launches Nigeria’s new Tourism ID Brand soon

…Watch out for Fascinating Nigeria, July 1

The Minister of Tourism, Culture and National Orientation, Chief Edem Duke; the Director General of the Nigerian Tourism Development Corporation (NTDC), Mrs. Sally Mbanefo; along with other stakeholders will on July 1 launch a new Tourism ID Brand for Nigeria.

Speaking during a visit to NTDC headquarters in Abuja by 14 Senior Student Officers from the National School of Public Policy in Lahore, Pakistan; Mrs. Mbanefo revealed Tourism and Culture Minister, Chief Duke, will on July 1 unveil the country’s new Tourism ID Brand, dubbed Fascinating Nigeria.

The NTDC DG, who was accompanied by other Management Staff, while receiving the Pakistani government officials, added; that aside from Nigeria’s diverse cultural activities, numerous attractions and destinations, the country’s people are very warm. Mrs. Mbanefo subsequently intoned, during the two-hour interactive session, that: “Nigerians’ warmth is perhaps the country’s strongest point”.

Speaking further, the NTDC boss reiterated her primary target, which is to develop domestic tourism as a way of creating wealth, generating employment and by extension, arrest deficient infrastructure and poverty in the country.

The leader of the delegation, Mrs. Seemi Waheed, said the purpose of the visit was to look at how policies are formulated and strategies are made and implemented to meet the national objectives of the countries they are visiting. Mrs. Waheed, who is Chief Instructor at Pakistan’s National School of Public Policy in Lahore, added that, the group intends to spend five days in Nigeria visiting strategic Departments and Agencies.

Mbanefo also seized the opportunity to highlight NTDC’s efforts to develop and promote Nigeria’s tourism potential through enhanced professionalism as well as learning from best practices and increased emphasis on research and results-based projects.

Fielding questions from the Pakistani delegation, Mrs. Mbanefo expressed optimism that cultural, religious, ethnic and sectional divergence will not impede the goal of developing tourism across Nigeria with emphasis on the grassroots.

In response to further probes, the NTDC chief assured that her administration would encourage Public Private Partnerships with a view to addressing infrastructure projects to create the necessary capital to support budgeting with the aim of actualizing financial self-sustainability on the long run.